• Create a successful caregiver Recruitment plan using a multi-prong approach:

    1. Digital advertising – Improve the impact of your online job posting
    2. Face to Face advertising – How to leverage the community events your agency attends to benefit recruitment too!
    3. Peer to peer advertising – Your employee are your ambassadors and your best advertising. Reward them with a referral bonus and a plan that words for the long run.
    4. Find the PCA class / CNA training schools in your area and partner with them.

    Use this checklist to identify what your agency is already doing and how to improve on its execution. Consider adding a few new recruitment activities to attract more caregivers.

  • What Does Caregiver-Centric Culture Look Like?

    Learn from the successes of a Touching Hearts franchise and begin implementing now. See how you can create a caregiver-centric culture with better communication and caregiver training with the staff. Improve the expertise of your caregivers by tweaking your in-service training. Discover how a workforce utilization survey will help you get more out of your existing workforce. It’s like recruiting more caregivers except you don’t have to interview!
  • Learn how to implement a caregiver mentoring program for your agency. 
  • At the dawn of a new decade, the battle for caregivers isn’t abating. Recruiting caregivers remains a challenge. Agencies that develop a strong caregiver recruitment process will be well positioned to fill their caregiver jobs. How well and how fast you recruit caregivers is critical to your business success. This article shares my best tips on to blow your recruitment out of the water:
    • Open yourself to non-traditional caregiver candidates
    • How to spot the best candidates for home care
    • Best way to refresh your recruitment message to appeal to what caregivers REALLY want (not what you think they like
    • Bonus tips on recruitment marketing and the role of your website plays in caregiver recruitment.
  • Think of on-site interviews more like a discovery tour rather than a tired, obligatory step with paperwork and interviews. Learn five tips that will make your agency stand apart when brining prospective employees into your walls for interviews and a discovery tour.
  • This bundle includes:

    [CHECKLIST] Create a Mission-Driven Team

    Every agency is driven by a strong sense of mission. Create or update yours. The mission only comes alive when it is expressed through your staff. See how you can implement (or re-launch) your mission with those key employees. THIS IS AN EXCLUSIVE CHECKLIST FOR THIS BUNDLE, not available anywhere else!

    [Webinar] Save real $$ in home care. Start caregiver mentoring

    Learn how to implement a caregiver mentoring program for your agency.

    [Checklist] Start Your Caregiver Mentoring Program

    Are you struggling with caregiver turnover? Are you losing caregivers faster than you can recruit? It’s time to act. It’s time to start your mentoring program! Mentoring is a unique way to invest in caregivers. It supports and encourages them to stay with your agency by developing:
    • An early bond between caregivers and your agency
    • Skills so caregivers feel more confident in their ability to do a good job
    • Problem solving and resilience
    This checklist contains over 50 different ideas and tips to launch a mentoring program that will work for your agency. Don’t start a mentoring program without this checklist!
  • If your turnover rate is more than 30%, you have a serious problem. This is costing you thousands of dollars every time you lose an employee. Crush caregiver turnover. Improve employee retention. Create an Employee Value Proposition based on Opportunities, People, Organization, Work and Reward. Choose from dozens of tips and techniques to create a plan that works for your agency!

  • Although they are not sexy, job descriptions are the basis for important HR systems. Think job ad for recruitment, job matching for pay comparisons or ADA accommodation. Unfortunately, too many organizations do not have job descriptions worth a D*$M!
    During the webinar we discuss:
    1. The 6 common problems with job descriptions and how to fix them,
    2. How to turn job descriptions into useful management documents.


  • Caregivers are the lifeblood of your agency. The office staff is its backbone.

    Too often, we fail to grasp the impact the office team has on client satisfaction, caregiver recruitment, and retention. Because they set the tone for your agency, your office staff determines its trajectory, either towards growth or stagnation.

    Find out how to get on track during this lively webinar.

    We discuss:

    1. Recruitment – Staffing for success
    2. Creating a culture of accountability
    3. Managing performance
    4. Keep the best when you find them
     
  • Wondering what makes a successful recruiter? Included in this article are seven characteristics you want to look for when hiring your next recruiting person.
  • Large home health agencies take caregiver recruitment seriously. The Talent Manager at Alliance Home Health in Michigan is dedicated to caregiver recruitment. Learn her “secret sauce” to get more applicants in the community. Understand how an employee referral program and partnership with CNA schools can provide you with new hires every week.
  • Recruiting Solutions for Caregiver Agencies

    This bundle includes three of my best recruitment products:
    1. The Ultimate Caregiver Recruitment Checklist - Attract More Caregiver Applicants: Create a successful caregiver recruitment plan using a multi-prong approach:
      • Digital advertising – Improve the impact of your online job posting
      • Face-to-face advertising – How to leverage the community events your agency attends to recruit more
      • Peer-to-peer advertising – Your employees are your ambassadors and your best advertising. Reward them with a referral bonus and a plan that works for the long run.
      • School recruitment - Find CNA/CHHA/LPN schools in your area and partner with them.
    2. Watch my webinar (30-minute) and learn how to improve your interview skills because good interviews REALLY make a difference. It’s the difference between hiring a mistake and a great employee. I share with you my interview techniques to make the most of your time together (in-person or video interviews). Discover how to turn on-site interviews into powerful selling tools to get the best candidates to come to YOUR agency!
    3. E-book: Seven Ways to Recruit & Retain Millennial Caregivers. My 12-page e-book on how to appeal to the next generation of caregivers. The good news: what matters to millennials is good for all generations. Read and learn what you can do.
     
  • Everything you need to create and update your job descriptions

    Content of the Toolkit:

    1. Writing effective job descriptions
    2. What each section of a job description means
    3. Position analysis questionnaire
    4. Pre-interview instructions (optional)
    5. Example – Job description for Administrative Assistant

    Bonus Webinar – 6 pro tips to turn job descriptions into valuable management tool ($37 value)

  • Mentoring is a unique way to invest in caregivers. It supports and encourages caregivers to stay with your agency by developing:
    • An early bond between caregivers and your agency
    • Skills so caregivers feel more confident in their ability to do a good job
    • Problem solving and resilience
  • In an “applicant-driven” job market, caregivers can choose between multiple jobs. More than ever, it’s critical to focus on recruitment marketing to attract more caregivers.

    Beyond creating compelling job ads, this article focuses on the use data to improve recruitment: how to evaluate each recruitment channel, measure quality and ROI of your efforts. We also touch on the value of sharing employee success stories as part of recruitment marketing.

  • I share experiences gleaned from the frontline of caregiver recruitment. Like you, these recruiters and agency owners struggle to hire caregivers. However, they do not accept the status quo. They try different approaches, tweak their process and measure their results for continuous improvement.
  • Learn how a large Home Health agency (400+ home health aides) streamlined its caregiver selection, introduced mentoring selection and improved its retention of caregivers.
  • Nicole Peretti is the Executive Director at Hurricane Marketing Enterprises (HME) the sales and marketing firm based in New Jersey. In this article, she shares her recipe for a mission-driven staff.
  • A successful manager, Nicole Peretti of Hurricane Marketing Enterprises leads a dynamic team of office staff and supervise the work of many coaches. She shares her experience how to develop an A+ office team in home care. In this article, you will learn how to:
    • Establish clear roles and responsibilities
    • Ensure the work gets done no matter what happens
    • Create a highly productive team.
  • Newsletters are a simple tool to appeal to employees, even millennials.

    However, few agencies have an employee newsletter. Learn the recipe for success developed by Leigh Davis. He shares his agency’s newsletter engages caregiver and learn how to apply these tactics yourself.

  • Learn how to create an Employee Value Proposition (EVP) built around 5 pillars.

    A strong EVP helps you not only recruit the best caregivers, but also keep them on the job for better client care. This will make your agency stand apart from your competitors. Learn how in this article.

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