Most of my clients have one thing in common: they can’t recruit enough employees to fill vacant positions. We are in the “applicant-driven market” where applicants are scarce and have their pick of jobs. It’s critical to focus your recruitment efforts on marketing your agency to prospective caregivers.

Today, many agencies spend serious money on online job postings. Online job postings mean casting a wide net in unknown waters. Agencies reach a wide pool of candidates but those might not be the right candidates. While online job posting is one ingredient in your hiring efforts, it’s important for your team to also think beyond the computer!

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