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How is Your Hiring Funnel and Recruitment Process?

Most businesses spend time working on their marketing funnel. The marketing funnel is a visual representation of the steps it takes to turn leads into paying customers. When it comes to recruitment, it isn’t too different. With the hiring process, we try to turn recruitment leads into new hires. Hence, the term “Hiring Funnel.” In these times of caregiver shortage, home care agencies must have a deliberate process to find the right caregivers to support the growth of the business. They need a hiring funnel. As a “system person”, I visualize the recruitment process as a series of steps. When …

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What’s on the Horizon for the Home Care Industry?

Last week, I attended the monthly meeting for my local chapter of the Society for Human Resources (SHRM). The topic on the agenda: Employment Law Update for 2017. We were fortunate to have a distinguished panel of 6 attorneys who shared their wisdom and their forecast of what to expect with the new year and a new administration in Washington. Four items relevant to the home care industry caught my attention: The joint employer issues are not going away anytime soon, even with a Republican Congress and pro-business President. This is followed closely by agency owners who belong to a …

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Legal concerns for your home care agency?

Those guys have seen it all and told the tale at the Private Duty Conference last month. Homecare executives are aware their industry is the #1 target for FLSA claims. Two hundred and fifty gathered expectantly at the 19th Private Duty conference with questions to stump the attorneys. Angelo Spinola of Littler Mendleson and Bob King of Legally Nanny were on stage for legal wisdom and stories from the courtrooms. These are the top points brought up during the lively Q&A session: Lawsuits following the end of companion exemption – In the case of challenges on overtime pay for caregivers, …

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Future of Homecare– Collect Data and Learn From Tech Disrupters

A couple of weeks ago, I went to Las Vegas, I had the privilege to attend the National Private Duty Conference expertly put together by Decision Health. I was there to speak on the necessary HR Systems to be an employer of Choice. I also wanted to immerse myself in the latest trends in home care and be exposed to the best minds in the industry. And the conference didn’t disappoint! Derek Jones of ClearCare, one of many software companies competing in the homecare sector, gave a compelling presentation on the trends affecting the homecare industry. Homecare is not yet …

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Home Care Becomes No. 1 Target for Wage & Hour Lawsuits

Last week I attended the fall conference of the Virginia Association of Personal Care Providers. I shared my experience of working with caregiver recruitment and retention in home care. Attorney Betsy Davis  followed and talked about the new FLSA regulations affecting payment of overtime for office staff. As home care scrambles to comply with these new regulations, the number of lawsuits against them has soared since 2014. Between overtime pay for caregivers, the pressure on hourly wages and the upcoming FLSA changes, home care is under close scrutiny to comply with the Federal Labor Standards Act (FLSA). In less than …

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Here’s Your Silver Bullet To Retain Caregivers

Caregiver training has been on my mind. At the Hurricane Marketing Boot Camp in June, several presentations talked about the importance of caregiver training and how to do better. You know it and you see it: a well-trained caregiver is confident and gives confidence to clients’ families that their loved ones are receiving excellent care in their home. Although there are very few silver bullets in home care, a solid caregiver training might well be that rare gem with benefits galore. Why train your caregivers? On so many levels, investing in caregiver training is a smart business decision. Granted training …

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Staggering Cost Of Caregiver Turnover: Focus on Caregiver Retention

Putting a dollar figure on the cost of employee turnover allows business owners to grasp the impact employee turnover on their bottom line. It turns an HR problem into a business problem. Research by the Center of American Progress estimates the cost of turnover at 16 percent of an employee’s annual salary in jobs paying less than $30,000 a year. A “back-of-the-envelope” calculation shows this amounts to at least $2,500 per caregiver. This is a staggering number. That’s why we are addressing the topic caregiver retention during the month of October. What is turnover? Turnover is the rate at which …

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Hurricane Marketing Boot Camp Highlights

As a speaker at the Hurricane Marketing Boot Camp last week in New Jersey, I was privileged to meet many of owners and administrators of home care agencies, hospice care and nursing facilities. It’s a great place to learn about the industry, its joys and challenges. Another perk of being in attendance was the chance to listen to fellow speakers. No one can be indifferent to the phenomenal performance delivered by Steve “The Hurricane” Weiss. Steve shares real world home care experience, broad marketing expertise in the industry and a foolproof system to develop referral sources and create power partners. JC Weber and …

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Six Tips to Improve Caregiver Retention

Home care providers don’t need to be reminded of the caregiver shortage. They experience it every day. It’s the reason why they have to turn down new clients. The demand for home care services keeps growing with more seniors aging at home and yet the industry is experience growing pains. Home care cannot attract enough caregivers to keep up with the growing demand for services. The Bureau for Labor Statics projects that the number of jobs in home health will grow by 38% and add 350,000 direct care workers. That’s one of the fastest growing occupations in the nation. Home …