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2018 HCAF Conference – My Highlights

While the rest of the country was dealing with unseasonably cold weather, attendees at the Winter conference of the Home Care Association of Florida (HCAF) enjoyed the pleasant temperatures of Boca Raton and interesting presentations. Aptly named the “Winter Warmup,” this annual event gathers leaders from the senior care industry in the Sunshine State for a 2-day conference.  My friend Shelle Womble of corecubed and I presented on how to use sales and marketing techniques to grow the client base and the recruitment of caregivers (See us in the picture). Sales and staff recruitment share many similarities. In an environment of intense competition for caregiver talent, using …

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Winter Weather Creates Hazardous Pay Conditions

How employees get paid when business is disrupted depends on their classification. Pay decisions must comply with the Fair Labor Standards Act (FLSA) which establishes two categories of employees: exempt and non-exempt. Exemption status also drives eligibility for overtime. You may remember in 2016 the excitement (or dread) over a new salary level for white-collar exemption. At the 11th hour, this Obama regulation was held up in Court but it didn’t disappear. The Department of Labor (DOL) is likely to propose a new overtime rule by October 2018. The DOL is expected to raise the salary threshold for white-collar exemptions …

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Time For a New Approach in 2018

Sanjay is the owner of Always Best Care in Raleigh, NC. Last year, he enrolled in the 6-month program I offer to support his caregiver recruitment and retention efforts. After three months in the program, Sanjay highlighted how his recruitment team was working differently:  “We have become more focused on collecting, interpreting, and using data to drive what we do.  Although it is time-consuming, it gives us an accurate view of what we are doing, what is working or not.  It has also changed the conversation from just “we need caregivers” to ” we need caregivers for this specific time”, …

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Create A Brand To Attract Caregivers and Clients

Brand building is an essential part of business development, but it’s important to remember that your brand is more than just your logo or tagline. Your brand should be the magnetic message that attracts the right audiences to your business. For Apple, that crowd is tech-savvy millennials with an eye for design. For Nike, it’s athletes who want to perform and look their best. But what about home care companies? The home care industry is booming but many agencies still find themselves plagued by obstacles. How can they stand out in a crowded market? How to attract hard-working, emotionally intelligent, …