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Train. Retain. Gain.

I like to bring you guest bloggers to share other perspectives in senior care. Today, we welcome Kevin with open arms. If you have ever attended a senior care conference around the country, you have probably met him. Kevin calls himself a “home care nerd” and has a real passion for supporting home care owners and caregivers. Hello, it’s Kevin from the Institute for Professional Care education.I have been working in the senior care realm for quite a while. Every owner, every manager has the same issue: holding on to staff. At IPCed we believe we can help counter “burn-n-churn” and turnover of senior …

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Use Social Media to Recruit for Home Care

I believe healthy recruitment comes with a strong masterplan of marketing activities to attract candidates. Marketing principles used to build your business work in caregiver recruitment. This week’s blog comes from Nick Bonitatibus. Nick is a marketing guy and the social media guru at Hurricane Marketing Enterprises. Hi, It’s Nick! I would not be working at Hurricane Enterprises if it were not for social media. Several years ago, my boss, Steve “The Hurricane” Weiss, sent out a direct message to his friends and family that he was looking for an intern. Well, that message ended up in the Facebook inbox of …

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The Real Story About Driving Risk in Home Care

When I first met David Dickie at a home care conference, I was immediately struck by David’s laid back demeanor and his deep knowledge of the insurance industry. His insurance company, The Solutions Group, underwrites policies directly with the Lloyds of London, cutting a number of intermediaries usually found in the insurance world. This direct insurance approach secures affordable yet comprehensive coverage. Here’s a scenario to illustrate the risk: an employee drives a client to an appointment and hits a pedestrian. The pedestrian dies and the client is injured; the employee is at fault.  The dead pedestrian’s family hires a …

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Employee Benefits In Home Care

Professional caregivers have many choices of employment. Because the good ones know their value, they look for the best employer in town. Gone are the days when caregivers would take the first job offered to them. In turn, home care agencies need to look at what it takes to be an employer of choice. Money is definitely part of this picture but well-reasoned investments in other benefits are your best chance at creating the right package. Alongside finding qualified caregivers, reducing turnover is now a focus in home care. Although retention requires a multi-prong approach, money is important to caregivers …

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The Future of Home Care – with Steve Weiss

I met Steve “the Hurricane” Weiss in 2015 at a home care conference in Virginia where he spoke in how to grow home care with power partners. Steve is the founder and CEO of Hurricane Marketing Hurricane which provides marketing expertise in the home care and home health sector. Anne-Lise: “Steve, where do you see home care going in the next 3 years?” Steve: “Home care is still a great business to be in. There are still opportunities to start a successful business today. However, affordability of private care is a challenge. The distribution of wealth in our country is …