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Employee Benefits In Home Care

Professional caregivers have many choices of employment. Because the good ones know their value, they look for the best employer in town. Gone are the days when caregivers would take the first job offered to them. In turn, home care agencies need to look at what it takes to be an employer of choice. Money is definitely part of this picture but well-reasoned investments in other benefits are your best chance at creating the right package. Alongside finding qualified caregivers, reducing turnover is now a focus in home care. Although retention requires a multi-prong approach, money is important to caregivers …

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The Future of Home Care – with Steve Weiss

I met Steve “the Hurricane” Weiss in 2015 at a home care conference in Virginia where he spoke in how to grow home care with power partners. Steve is the founder and CEO of Hurricane Marketing Hurricane which provides marketing expertise in the home care and home health sector. Anne-Lise: “Steve, where do you see home care going in the next 3 years?” Steve: “Home care is still a great business to be in. There are still opportunities to start a successful business today. However, affordability of private care is a challenge. The distribution of wealth in our country is …

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What Millennials want from work

Last week, I was leading a workshop on Millennials with managers and supervisors of a large senior care company based in Virginia. At the end of the session, Mary (a Baby Boomer) approached me and declared “I think you are a millennial at heart.” Although I am a member of the Generation X, I took this as a compliment.   In fact, Mary’s comment was very perceptive. As an HR professional, I have come to appreciate Millennials’ expectations from the workplace because they benefit the entire workforce. Understanding what millennials value and adapting the workplace accordingly doesn’t mean caving to …

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The Business Case of Caregiver Mentoring

  Retention is the best way to save real $$ in your home care business. Don’t get me wrong, recruitment is still important in home care. We work on it every day with my clients. However, retention is critical. A good way to summarize is a term coined by Aaron Marcum of Home Care Pulse. If you have ever heard Aaron speak he talks about “Recruiting for retention.” It not only sounds good, it’s a necessity. Sustainable Growth, Not Constant Recruiting Ruben Trevino of ABC Senior Care likes to say that home care cannot just be a recruiting machine. Too …