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Create A Brand To Attract Caregivers and Clients

Brand building is an essential part of business development, but it’s important to remember that your brand is more than just your logo or tagline. Your brand should be the magnetic message that attracts the right audiences to your business. For Apple, that crowd is tech-savvy millennials with an eye for design. For Nike, it’s athletes who want to perform and look their best. But what about home care companies? The home care industry is booming but many agencies still find themselves plagued by obstacles. How can they stand out in a crowded market? How to attract hard-working, emotionally intelligent, …

Webinar: Train. Retain. Gain

If you have ever attended a senior care conference around the country, you have probably met him. Kevin calls himself a “home care nerd” and has a real passion for supporting home care owners and caregivers. Kevin has been working in the senior care realm for quite a while. Every owner, every manager has the same issue: holding on to staff. Watch the webinar below where Kevin Lambig shares the lessons learned by his clients. We discuss what home care agencies can do to improve caregiver retention. Training has a big part to play in retention. No marketing fluff. No complicated slides. Just a few …

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Train. Retain. Gain.

I like to bring you guest bloggers to share other perspectives in senior care. Today, we welcome Kevin with open arms. If you have ever attended a senior care conference around the country, you have probably met him. Kevin calls himself a “home care nerd” and has a real passion for supporting home care owners and caregivers. Hello, it’s Kevin from the Institute for Professional Care education.I have been working in the senior care realm for quite a while. Every owner, every manager has the same issue: holding on to staff. At IPCed we believe we can help counter “burn-n-churn” and turnover of senior …

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Use Social Media to Recruit for Home Care

I believe healthy recruitment comes with a strong masterplan of marketing activities to attract candidates. Marketing principles used to build your business work in caregiver recruitment. This week’s blog comes from Nick Bonitatibus. Nick is a marketing guy and the social media guru at Hurricane Marketing Enterprises. Hi, It’s Nick! I would not be working at Hurricane Enterprises if it were not for social media. Several years ago, my boss, Steve “The Hurricane” Weiss, sent out a direct message to his friends and family that he was looking for an intern. Well, that message ended up in the Facebook inbox of …

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The Real Story About Driving Risk in Home Care

When I first met David Dickie at a home care conference, I was immediately struck by David’s laid back demeanor and his deep knowledge of the insurance industry. His insurance company, The Solutions Group, underwrites policies directly with the Lloyds of London, cutting a number of intermediaries usually found in the insurance world. This direct insurance approach secures affordable yet comprehensive coverage. Here’s a scenario to illustrate the risk: an employee drives a client to an appointment and hits a pedestrian. The pedestrian dies and the client is injured; the employee is at fault.  The dead pedestrian’s family hires a …