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Beat The Clock To Win The Recruitment Battle

I am pleased to have Maggie Keen, VP of Strategic Initiatives at mycnajobs.com, as a guest writer for this week’s newsletter. Maggie speaks frequently on the topic of caregiver recruitment and how senior care companies can position themselves for success. Read her analysis of the caregiver recruitment market. Learn what you can improve to get to the finish line first! The Caregiver shortage is the #1 threat to business growth in home care. And the biggest challenge to recruit caregivers might be the clock. Imagine your staff has just completed an interview with a lovely caregiver candidate who is a …

Strategies to Reduce Caregiver Turnover

Home Care Pulse recently released the results of the 2018 Home Care Benchmarking Study.  The picture on retention is not pretty. In fact, caregiver turnover is at an all-time high with 66.7% of caregivers leaving a job. It’s concerning that despite much talk on retention, the trend is worsening. By comparison, turnover in 2009 was at 39%, which was a high number. And yet, 9 years later, it is much worse. High turnover is unhealthy for any business. It’s alarming in senior care when the demand for service is growing and the need for caregivers follows that trend. There is …

Thought Leaders On Home-Based Care

If you’re not a member yet, find out about the subscription options here to get full access to valuable HR content tailored for the senior care industry.

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More Caregiver Interviews Without More Staff or Budget

 I met Harry Whelchel in Atlanta last November. We both attended the home care boot camp of Hurricane Marketing. His exhibitor table intrigued me. We struck a lively conversation about Virginia (Harry went to school at University of Virginia) and caregiver recruitment. Harry founded a software company focused on improving the recruitment process. He works with home care agencies to reduce the time it takes to get candidates in for interviews and improving their hiring success. Today Harry shares insights on how home care agencies can consistently and predictably hire caregivers, with or without new software! What do these agencies …

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2018 HCAF Conference – My Highlights

While the rest of the country was dealing with unseasonably cold weather, attendees at the Winter conference of the Home Care Association of Florida (HCAF) enjoyed the pleasant temperatures of Boca Raton and interesting presentations. Aptly named the “Winter Warmup,” this annual event gathers leaders from the senior care industry in the Sunshine State for a 2-day conference.  My friend Shelle Womble of corecubed and I presented on how to use sales and marketing techniques to grow the client base and the recruitment of caregivers (See us in the picture). Sales and staff recruitment share many similarities. In an environment of intense competition for caregiver talent, using …