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Office Staff is the Bedrock of Your Agency

Over the summer, I had the pleasure of working with a franchise of Touching Hearts At Home in Colorado. The initial contact was made by the recruiter who subscribed to this newsletter. She had put in place a few good things but wasn’t satisfied with the pace of their caregiver recruitment. I shared with her how my program could help them develop other recruitment sources to increase the number of quality applicants. As we worked together, the agency owner brought on the other staff member who was similarly professional and articulate. I was really impressed by the quality of this 2-person …

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Winter Weather Creates Hazardous Pay Conditions

How employees get paid when business is disrupted depends on their classification. Pay decisions must comply with the Fair Labor Standards Act (FLSA) which establishes two categories of employees: exempt and non-exempt. Exemption status also drives eligibility for overtime. You may remember in 2016 the excitement (or dread) over a new salary level for white-collar exemption. At the 11th hour, this Obama regulation was held up in Court but it didn’t disappear. The Department of Labor (DOL) is likely to propose a new overtime rule by October 2018. The DOL is expected to raise the salary threshold for white-collar exemptions …

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Time For a New Approach in 2018

Sanjay is the owner of Always Best Care in Raleigh, NC. Last year, he enrolled in the 6-month program I offer to support his caregiver recruitment and retention efforts. After three months in the program, Sanjay highlighted how his recruitment team was working differently:  “We have become more focused on collecting, interpreting, and using data to drive what we do.  Although it is time-consuming, it gives us an accurate view of what we are doing, what is working or not.  It has also changed the conversation from just “we need caregivers” to ” we need caregivers for this specific time”, …

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Control Workers’ Comp Costs With this Magic Number

It’s always a pleasure hosting a guest blogger on the website. This week, Mike Barnum brings some welcome clarity to the nebulous world of workers’ compensation. If your business doesn’t have a Return to Work program, listen up. It could save you “beaucoup” dollars in premiums. Senior care agencies waste millions of dollars overpaying for workers compensation premiums each year. But there is a solution to stem the rising costs: an effective Return to Work (RTW) program. This is a proven means to significantly reduce work comp premiums. Let me share a few tips I’ve learned while helping home care and …

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Portrait of a Successful Recruiter

Occasionally, a home care owner will ask me “How can I improve my recruitment? Can you throw anything at me?” Over the years, I have found having the right staffing coordinator is key to success. In the challenging world of caregiver recruitment, it takes a special person to be successful. Here are the seven characteristics you want to look for when hiring your next recruiting person: 1.Not their first rodeo. Caregiver recruitment is not the first challenge they have conquered. The agency owner is usually the first recruiter in a new agency. They invest years and life savings to start the …

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Create A Brand To Attract Caregivers and Clients

Brand building is an essential part of business development, but it’s important to remember that your brand is more than just your logo or tagline. Your brand should be the magnetic message that attracts the right audiences to your business. For Apple, that crowd is tech-savvy millennials with an eye for design. For Nike, it’s athletes who want to perform and look their best. But what about home care companies? The home care industry is booming but many agencies still find themselves plagued by obstacles. How can they stand out in a crowded market? How to attract hard-working, emotionally intelligent, …

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Incentivize Caregiver Recruitment

Every agency owner in home care tells me they have an employee referral program. However, most are unhappy with its results. Why is that? In the 2016 Best Caregiver Study, Leading Home Care found the “number one way that top caregivers learned about their current employer was through other employees.” Another finding of the study was the majority of caregivers are “more likely to refer a friend when there is a referral bonus.” Although this study was conducted on a small sample (120 caregivers, 9 agencies), the data gives an indication of what works in employee referral programs: Using your …

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The Four-Legged Stool of Caregiver Recruitment

Having a recruitment plan is the difference between recruiting in crisis mode (“I need to find someone today to staff this case tomorrow”) and building a consistent flow of caregivers to support your growth. A solid recruitment plan rests on a 4-legged stool. Here’s what I mean: 1. Online presence. Job boards have definitely made recruitment easier. It has also made it lazier. If you expect to hear the phone ring every time you post a new add on Craig’s List or Indeed, you will be disappointed. To be successful online a distinctive presence targeting specific caregiver populations and a …

Webinar: Train. Retain. Gain

If you have ever attended a senior care conference around the country, you have probably met him. Kevin calls himself a “home care nerd” and has a real passion for supporting home care owners and caregivers. Kevin has been working in the senior care realm for quite a while. Every owner, every manager has the same issue: holding on to staff. Watch the webinar below where Kevin Lambig shares the lessons learned by his clients. We discuss what home care agencies can do to improve caregiver retention. Training has a big part to play in retention. No marketing fluff. No complicated slides. Just a few …

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How to Connect With Caregivers

Caregiver isolation often comes up in the context of family caregivers. But feeling lonely and disconnected is also an issue for professional caregivers. Why would you want to do this? Retention, my friend! When caregivers don’t feel connected to YOUR agency, they are less likely to be loyal and committed to your agency. Feeling alone is an issue that most caregivers will face. Professional caregivers too experience physical, mental, and emotional strain while caring for clients. Here are some tips to break the isolation and connect meaningfully. The office staff plays a critical role. Although the scheduler is in regular contact with caregivers to …