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Portrait of a Successful Recruiter

Occasionally, a home care owner will ask me “How can I improve my recruitment? Can you throw anything at me?” Over the years, I have found having the right staffing coordinator is key to success. In the challenging world of caregiver recruitment, it takes a special person to be successful. Here are the seven characteristics you want to look for when hiring your next recruiting person: 1.Not their first rodeo.Caregiver recruitment is not the first challenge they have conquered. The agency owner is usually the first recruiter in a new agency. They invest years and life savings to start the …

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Create A Brand To Attract Caregivers and Clients

Brand building is an essential part of business development, but it’s important to remember that your brand is more than just your logo or tagline. Your brand should be the magnetic message that attracts the right audiences to your business. For Apple, that crowd is tech-savvy millennials with an eye for design. For Nike, it’s athletes who want to perform and look their best. But what about home care companies? The home care industry is booming but many agencies still find themselves plagued by obstacles. How can they stand out in a crowded market? How to attract hard-working, emotionally intelligent, …

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Incentivize Caregiver Recruitment

Every agency owner in home care tells me they have an employee referral program. However, most are unhappy with its results. Why is that? In the 2016 Best Caregiver Study, Leading Home Care found the “number one way that top caregivers learned about their current employer was through other employees.” Another finding of the study was the majority of caregivers are “more likely to refer a friend when there is a referral bonus.” Although this study was conducted on a small sample (120 caregivers, 9 agencies), the data gives an indication of what works in employee referral programs: Using your …

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The Four-Legged Stool of Caregiver Recruitment

Having a recruitment plan is the difference between recruiting in crisis mode (“I need to find someone today to staff this case tomorrow”) and building a consistent flow of caregivers to support your growth. A solid recruitment plan rests on a 4-legged stool. Here’s what I mean: 1. Online presence. Job boards have definitely made recruitment easier. It has also made it lazier. If you expect to hear the phone ring every time you post a new add on Craig’s List or Indeed, you will be disappointed. To be successful online a distinctive presence targeting specific caregiver populations and a …

Webinar: Train. Retain. Gain

If you have ever attended a senior care conference around the country, you have probably met him. Kevin calls himself a “home care nerd” and has a real passion for supporting home care owners and caregivers. Kevin has been working in the senior care realm for quite a while. Every owner, every manager has the same issue: holding on to staff. Watch the webinar below where Kevin Lambig shares the lessons learned by his clients. We discuss what home care agencies can do to improve caregiver retention. Training has a big part to play in retention. No marketing fluff. No complicated slides. Just a few …

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How to Connect With Caregivers

Caregiver isolation often comes up in the context of family caregivers. But feeling lonely and disconnected is also an issue for professional caregivers. Why would you want to do this? Retention, my friend! When caregivers don’t feel connected to YOUR agency, they are less likely to be loyal and committed to your agency. Feeling alone is an issue that most caregivers will face. Professional caregivers too experience physical, mental, and emotional strain while caring for clients. Here are some tips to break the isolation and connect meaningfully. The office staff plays a critical role. Although the scheduler is in regular contact with caregivers to …

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Train. Retain. Gain.

I like to bring you guest bloggers to share other perspectives in senior care. Today, we welcome Kevin with open arms. If you have ever attended a senior care conference around the country, you have probably met him. Kevin calls himself a “home care nerd” and has a real passion for supporting home care owners and caregivers. Hello, it’s Kevin from the Institute for Professional Care education.I have been working in the senior care realm for quite a while. Every owner, every manager has the same issue: holding on to staff. At IPCed we believe we can help counter “burn-n-churn” and turnover of senior …

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Use Social Media to Recruit for Home Care

I believe healthy recruitment comes with a strong masterplan of marketing activities to attract candidates. Marketing principles used to build your business work in caregiver recruitment. This week’s blog comes from Nick Bonitatibus. Nick is a marketing guy and the social media guru at Hurricane Marketing Enterprises. Hi, It’s Nick! I would not be working at Hurricane Enterprises if it were not for social media. Several years ago, my boss, Steve “The Hurricane” Weiss, sent out a direct message to his friends and family that he was looking for an intern. Well, that message ended up in the Facebook inbox of …

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An ounce of prevention is worth a pound of cure

Small business might not need full-time HR. They nonetheless need HR support. That’s when HR on Retainer makes sense. “Unfortunately, many businesses don’t measure the value of HR until things go wrong,” remarks Cherry Moore, SPHR. Cherry knows a thing or two about HR. She has been in the profession for 25 years leading HR in mid-size companies.   Too often, HR is managed from the accounting side of the house or seen as a second thought function.  Executives are reluctant to seek legal advice, concerned by the potential for high legal fees, says Moore. They are reluctant to spend money until …

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The Real Story About Driving Risk in Home Care

When I first met David Dickie at a home care conference, I was immediately struck by David’s laid back demeanor and his deep knowledge of the insurance industry. His insurance company, The Solutions Group, underwrites policies directly with the Lloyds of London, cutting a number of intermediaries usually found in the insurance world. This direct insurance approach secures affordable yet comprehensive coverage. Here’s a scenario to illustrate the risk: an employee drives a client to an appointment and hits a pedestrian. The pedestrian dies and the client is injured; the employee is at fault.  The dead pedestrian’s family hires a …