I occasionally get calls from agency owners who want ideas to improve caregiver recruitment. I asked them a few questions about what they currently do to attract candidates. The answer I get from most struggling agencies is often the same: they advertise on Indeed and other job sites. They have an evergreen ad on their agency website. They sit in their office and wait for the phone to ring. They wait and wait. And nothing much happens. They are concerned about the future of their agency. They are looking for a quick fix to get through the next few months.
They hope to find a silver bullet to remedy the lack of candidates. Not because they believe in silver bullets, but because they don’t want to do anything different.
Going into the community to present their agency as a viable employer is outside of their comfort zone. They understand that they need to work differently to get better recruitment. But they didn’t feel comfortable stepping outside of the office, so they kept looking for something else. The truth is they need to step out of the office, out of their comfort zone.
I think we’re all a bit like that. I spend many hours every week writing my newsletters because I enjoy it and I’m good at it. My coach reminds me to focus on business development and other revenue-generating activities.
It takes a lot of courage to try something new. We don’t know what others will think of us when we step out of our known world. We don’t want to be seen as pushy. Or desperate. Or needing the help (even if we do!).
It takes courage to step out of your comfort zone and do something that might not work. We are not talking about heroic levels of courage. But trying something new demands more courage than most people manage to muster.
If you can develop this vital habit, to be just a bit more courageous with your recruitment, you can make a big difference. I have clients who partner with tech schools in their community, provide in-service training to groups of family caregivers, post videos on their website and on social media. All things they’ve never done before. And these new things might not work the first time or even the second.
And like any new skills, while they’re learning how to do them, it doesn’t feel comfortable. Most agencies won’t be great at it from the get-go. But their courage (and a little bit of support from me) will see them through the challenges.
How can you develop this kind of courage? In my experience, the best (perhaps the only way) is to start doing on a small scale. Try something new that’s just a bit outside your comfort zone. Label it a test and see how it works. Get help and support to make sure it has a better chance of success.
That’ll give you the confidence to try something bigger. And then something else bigger.
And pretty soon you’ll be taking on things you never thought you’d be able to do. And it won’t seem all that courageous (even though it is).
To your Recruiting success!
(article inspired by Ian Brodie, The Rainmaker Academy Limited.)